Our Process

How it Works

  • Keyword Targeting

Blog content lives and dies by its keyword coverage. We find the most searched and lowest competition keywords for targeting.

  • Relationship Mapping

We map the relationship between the content we have planned and your business. Every post is calibrated to meet your needs.

  • Sources

Sources influence content and inspiration. Referencing their work is how we justify claims, provide factual evidence and cite authors.

  • Background Info & Research

Being prepared can never be overstated. We ensure we have the background information and research squared away.

  • Detailed Coverage

Great content covers a topic from every angle. It gives the reader a thorough analysis. Our posts are long-form and data-backed.

  • Careful Editing

No content is perfect as an untouched piece. We think of a completed work as a rough draft. Editing allows us to refine and optimize every post.

Do You Have Any Questions About Our Content?

Whether you’re an agency, SaaS, B2B company, or startup, our content can be used to deliver your message and connect with your audience. We work with all types of businesses and help you build a digital brand that you can be proud of.

Our WordPress publishing service includes scheduling the content and publishing live on your website. There are no admin rights needed, although we will need an account with editing rights. If you do not wish to provide an account, our content can be delivered each month through email.

High quality content can be used to engage with an audience and create a following. This means more subscribers and better reach. It also means better search engine rankings. Inbound traffic can provide a steady stream of prospects at virtually no advertising cost.

Questionnaire
We learn about your business, your products or services and the type of content that would benefit you most. This questionnaire takes only 10-15 minutes to complete and paves the way for months of quality content.

Planning
From keyword research to mapping the relationship of those keywords to your business, planning is key to getting things right. This is where we discuss ideas for topics and show you our thought process.

Writing
Our long-form approach provides your audience with a detailed and data-backed article that explores an evergreen topic in full.

Editing
A second team member reads and perfects the content by shortening long winded sentences, correcting mistakes and improving its flow.

Launch
The final touches are made with all add-ons being completed, images added, formatting applied and we're ready for publication.

CONTENT YOUR AUDIENCE DESERVES

Turn Your Business Into an Industry Leading Brand

Publishing consistent high quality content is the most effective way to make an impact.